by Chala | Jul 14, 2022 | Marketing
It’s an inarguable fact that whether you care about your online presence of not, prospects will look you up on LinkedIn. So if you want your profile bio to be working hard for you, here are some basics that you should include in your account. Clarity of Niche As...
by Chala | Jul 7, 2022 | Marketing
Persuasion isn’t just the title of my favourite Jane Austen movie (first a novel of course!). It’s something you need to use when speaking to anyone from your employees to prospects to even your kids! As a professional marketer, I’ve delved deep into...
by Chala | Jun 23, 2022 | Marketing, Small business growth
Nothing is the same in business post-covid. Why should conferences remain the same? And so it was that I spoke at my first large conference with thousands of attendees a few weeks ago. Here’s what you can expect at your next conference or big event: Travel More...
by Chala | Jun 16, 2022 | Marketing, Small business growth
I had the pleasure of teaching an RFP training at last week’s WBENC conference. To prepare, I dug deep into what I knew as a former purchaser of services at Pepsi-Cola, Pizza Hut, Frito-Lay for 18 years, and I looked up some recent research about how to win at...
by Chala | Jun 2, 2022 | Marketing
Ever wonder why you have no or low marketing ROI? Maybe it’s not because your message is bad. Even though messaging is the most critical part of a marketing strategy, plenty else could be going wrong for you. Here are a few things that might be happening…...
by Chala | May 11, 2022 | Marketing
Listening seems like the most logical thing to do in business, doesn’t it? Yet everyday, I see the heavy cost that businesses pay for not listening. I see it in the news, in my practice and all around me. Here is my breakout on where you, the business owner need...
