by Chala | Apr 13, 2022 | Marketing
After my most recent testimonial interview with a client, I started to think about what is different amongst the people who hire me and succeed vs those who don’t. If you’re also interested in business growth, you might want to take a look at the list...
by Chala | Apr 8, 2022 | Marketing
Most of my clients go one of two ways about creating newsletters, blogs or videos: They outsource or stay silent. Either way is not optimal since outsourcing it often turns into a generic soup of mishmash that blends in with what everyone else is saying in the market....
by Chala | Mar 29, 2022 | Marketing
Do you know that most small businesses I meet are referral based? In fact, a research by thinkimpact.com reveals that 75% of B2B decision are made based on word-of-mouth recommendations. It’s no wonder that 65% of B2B leads come from referrals. Referrals are...
by Chala | Mar 24, 2022 | Marketing
Thanks to the war and the post-pandemic inflation, price increases are affecting every facet of our lives and businesses. When you are selling a product, it’s easier to price it. After all, there’s your cost of product, then transportation, then packaging...
by chala | Mar 2, 2022 | Marketing
73% of B2B buyers look at the supplier’s website before contact. Especially now that most buyers have claimed that in-person purchasing is going to become a thing of the past. Your website has never been more important. What mistakes could be turning off those...
by chala | Feb 24, 2022 | Marketing
This is not a technical article. I’m not going to overwhelm you with details about fonts and functions. Instead, it’s about how to use the magic of a PowerPoint presentation during a persuasive sales presentation to your advantage. Simply avoid these 5...
