by Chala | Apr 8, 2022 | Marketing
Most of my clients go one of two ways about creating newsletters, blogs or videos: They outsource or stay silent. Either way is not optimal since outsourcing it often turns into a generic soup of mishmash that blends in with what everyone else is saying in the market....
by Chala | Mar 29, 2022 | Marketing
Do you know that most small businesses I meet are referral based? In fact, a research by thinkimpact.com reveals that 75% of B2B decision are made based on word-of-mouth recommendations. It’s no wonder that 65% of B2B leads come from referrals. Referrals are...
by Chala | Mar 24, 2022 | Marketing
Thanks to the war and the post-pandemic inflation, price increases are affecting every facet of our lives and businesses. When you are selling a product, it’s easier to price it. After all, there’s your cost of product, then transportation, then packaging...
by chala | Mar 2, 2022 | Marketing
73% of B2B buyers look at the supplier’s website before contact. Especially now that most buyers have claimed that in-person purchasing is going to become a thing of the past. Your website has never been more important. What mistakes could be turning off those...
by chala | Feb 24, 2022 | Marketing
This is not a technical article. I’m not going to overwhelm you with details about fonts and functions. Instead, it’s about how to use the magic of a PowerPoint presentation during a persuasive sales presentation to your advantage. Simply avoid these 5...
by chala | Feb 17, 2022 | Marketing
Thanks to the pandemic, 2021 was called the ‘decade-in-a-year’. That’s where the world had to compress adapting to new things they’d normally adapt to in 10 years, to doing it in just one. Grandmothers learned to Zoom. Babies joined online...
