by chala | Jun 9, 2020 | Marketing, Small business growth
I went on a tiny little podcast called Entrepreneurs On Fire a few months ago. It was a big one. It had 1 Million downloads per month. I knew it would be big for my business but I didn’t know it would be painful. Best Laid Plans My team and I had built a great...
by chala | Jun 1, 2020 | Inspiration, Leadership, Small business growth
Social Distance Marketing: How to Thrive in the Crazy World of Self-Isolation with Chala Dincoy A former corporate slave, Chala Dincoy is the CEO of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their message to...
by chala | May 21, 2020 | Marketing, Small business growth
Yep, that’s what a new McKinsey Covid B2B Decision Maker study is pretty much indicating. The stats are staggering and you’ll be drinking the digital coolAid once you’ve read them. Spends Dropping Faster Than The Speed of Light 50% of spending is...
by chala | Oct 18, 2017 | Small business growth
“Sorry, I had a project delivery deadline that I could’t miss, so I didn’t call anyone on my list to do my prospecting”. Does that sound like something you’ve said in your business? It’s something I hear all the time from my clients...
by chala | Mar 2, 2017 | Small business growth
One of my business heroes Gary V was speaking at a recent conference I was at. A woman who owned a nutrition consulting business in the audience asked Gary how she could make people want to buy from her since most told her they had no money for her services. In...
by chala | Jan 5, 2017 | Marketing, Small business growth
I’ve developed a scary but cool talent. Unbeknownst to me, over the past 6 years of owning my marketing consulting firm, this ability developed as some kind of super power that I have no control over. As I listened to hundreds of CEOs describe their businesses...
