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How to Engage Customers on a Dime

by chala | Aug 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article...

Spend Money to Make Money

by chala | Jan 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don’t have enough sales to justify the spend. They want to get some clients in the door before committing to a 6...

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