by chala | Dec 19, 2012 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I have holidays on the brain. I’ve picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it’s not a hard sell...
by chala | Dec 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why...
by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
by chala | Dec 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors’ new stuff and learn cutting edge new things about my industry. Now that I own my small business, it is a well thought out and long-planned major client...
by chala | Dec 7, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients’ attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1. Get to...
