by chala | Sep 24, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Many years ago when I took NLP training, we learned that in order to help clients lose weight, we had to help them to emulate how fit people made their eating decisions. For example, the first thought when a fit person’s hungry might be “What would satisfy...
by chala | Sep 21, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my...
by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...
by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...
by chala | Sep 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just...
