by chala | May 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t...
by chala | Apr 23, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I was exhausted. I had worked non stop talking to clients all day and still had an article to write AND a networking event that night to go to. I was also nursing a cold. At that moment I understood that I was standing at the precipice of a decision. An even bigger...
by chala | Apr 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people...
by chala | Mar 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life...
by chala | Mar 19, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
You probably know that branding started in farms thousands of years ago to distinguish one farmer’s cattle from another’s. In business, it’s one of the most important things to set you apart from your sea of competitors. Nobody’s born with this...
