by chala | Mar 7, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts reside. Luckily very few people I’ve met are mind...
by chala | Mar 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business owner, I think my clients are like my bosses. I have loads of them. So if stats say that people leave their jobs because of not being able to get along with their bosses, I think it’s safe to say that it’s really important how you...
by chala | Mar 5, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Your slogan is the best way to convey your brand voice and character. Your brand character is the only thing that makes you different than every other competitor in your industry. So do yourself a favour and have a slogan (or a tag line). Then after you get one, make...
by chala | Mar 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and...
by chala | Feb 28, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am bursting with pride about my new book Gentle Marketing: How To Gently Attract Loads of New Customers! due out on my birthday in May! Here’s an excerpt that I hope will whet your appetite… As a small business marketing coach, I say you should get...
