by chala | Sep 25, 2012 | Ezines, Inspiration, Leadership, Small business growth
It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all...
by chala | Sep 21, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my...
by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...
by chala | Sep 13, 2012 | Ezines, Inspiration, Leadership, Small business growth
Every small business owner has their off days when they’re feeling stuck and life is feeling too hard. I really loved this idea of falling in love with your business all over again. Take out a piece of paper, and answer these questions for your own business: The...
by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...
