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Get the Most Bang for Your Marketing Buck: 3 Ways

by chala | Nov 13, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

The biggest misconception I run into about marketing amongst small business owners is that it’s expensive. If you’re interested in making sure that what you do spend is not wasted, read this article by Kevin Daum of Inc. Magazine where he talks about 3...

Why Your Email Address Is Turning Me Off

by chala | Nov 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Small Business Month was so busy for me that I found myself handling a really high amount of new business cards recently. In fact, I added so many new email addresses to my personal database through public speaking, conference coaching and networking events that I...

My Scary Drive Through The US Border

by chala | Oct 31, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Just in time for Halloween, I can tell you what I learned about fear during my first scary drive through the US Border this week. Fear is fear people, and here’s how to apply those lessons to your small biz. Be Scared But Do It Anyway My coach says that only 5%...

How Michael E. Gerber Apologized To Me

by chala | Oct 22, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I was at the Art of Small Business yesterday, a conference with a $349 ticket that had famous speakers like Brett Wilson (Dragon’s Den) and Michael E. Gerber (The E-Myth books). I learned quite a few things I want to share with my own peeps and even got an...

When Someone In The Audience Ranted On Me

by chala | Oct 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I was speaking at the SOHO Entrepreneur’s conference this week. The room was packed. I had a tiny speaking time slot I’d begged my way into and the organizers were frantically giving me the ‘you’re out of time’ gestures. At the end of my...
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