Choice – Marketing Strategy for B2B Companies

The Paradox of Choice-When Offering Too Much Can Hurt Your Business

chala August 23, 2016 Choice

Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz’s book, The Paradox of Choice, he talks about how an abundance of data leads to angst, indecision, regret, and ultimately lowered satisfaction with both… continue reading »

Are You Deciding To Be A Success Or Not?

chala April 23, 2013 Anthony Robbins, Arts, branding, Business, Business plan, Choice, Consulting, God, Literature, Marketing, People, small business growth, small business marketing, Tony Robbins, Wayne Dyer

I was exhausted. I had worked non stop talking to clients all day and still had an article to write AND a networking event that night to go to. I was also nursing a cold. At that moment I understood that I was standing at the precipice of a decision. An even bigger ‘AHA’ came… continue reading »

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