The Paradox of Choice-When Offering Too Much Can Hurt Your Business

Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz’s book, The Paradox of Choice, he talks about how an abundance of data leads to angst, indecision, regret, and ultimately lowered satisfaction with both… continue reading »