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Marketing Plan for Existing Clients

by chala | Sep 21, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my...

A Quick Guide to Making Your Brand's Story More Compelling

by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...

3 Tricks for Saying 'No'

by chala | Sep 17, 2012 | Ezines, Inspiration, Leadership, Small business growth

One of the loveliest, most capable clients I have heaved sobs of shame and dejection on our last call. For some time now, she had neglected her commitments to herself, her business and yes–to her coach, simply because she was incapable of saying ‘no’...

How Original Are You?

by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality.  Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...

10 Dumb Sales Tactics to Avoid

by chala | Sep 7, 2012 | Ezines, Leadership, Marketing, Small business growth

When you’re a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn’t...
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