Coffee – Marketing Strategy for B2B Companies

100 Days Of Rejection Therapy

chala November 13, 2013 branding, Business, Chala, Coffee, Communication, Consulting, Entrepreneur, Fear, Jia Jiang, Marketing, MTV, Public Speaking, Small business, small business growth, small business marketing, Transplant rejection

All day, everyday I teach small business owners to stop being afraid of something. Stop being afraid of calling strangers, of public speaking, of networking, of increasing their prices, of asking for coffee dates and of course, the big one, of asking for the sale. When I read this article about a startup entrepreneur named… continue reading »

How NOT To Turn A Coffee Date Into A Client

chala September 11, 2013 branding, Business, Business plan, Chala, Coaching, Coffee, Coffee Date, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, small business growth, small business marketing, Starbucks, Twitter, YouTube

Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T WORK that I’ve run into over the past year…. continue reading »

My Surprising New Year’s Resolutions

chala January 9, 2013 branding, Business, Business plan, Chala, Coaching, Coffee, Communication, Consulting, Cook, Entrepreneur, Facebook, Home, LinkedIn, small business growth, small business marketing, small business marketing consultant, Television, Twitter

Yup, I’m an entrepreneur and for me, it’s that time of year when everything is fresh and exciting. It’s also that time where everything seems do-able and fun. So here’s my crack at a list of my 2013 resolutions. 1. Get on TV To my everlasting embarrassment, my only previous experience of being on tv… continue reading »

Never Miss an Update