Cold calling – Marketing Strategy for B2B Companies

Stop Phoning Prospects (unless you know them)

chala November 5, 2020 Cold calling

I never thought I would ever say this in my life but a phone call I got yesterday changed my mind about calling prospects you don’t have a basic relationship with (ie. they recognize your name when you tell them who you are). Here’s what you can learn from my strange experience. Creepy Factor A… continue reading »

7 Cold Calling Mistakes That Make You Look Like an Amateur

chala June 14, 2012 Cold calling, entrepreneurs, Mail Call, Marketing, Sales, small business growth, small business sales

Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick up that phone. 1. Use manipulative… continue reading »

The Fearless Entrepreneur

chala February 15, 2012 Chala, Coaching, Cold calling, Education, England, Financial services, Small business, Training, Travel

I have a new client, Andy. He is my ideal client because of only 1 thing–he is fearless. In our first meeting, I gave him a laundry list of a million things to do. Most of them were against his nature, uncomfortable and never before tried things. Things like creating his own video and changing… continue reading »

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