by Chala | Oct 5, 2023 | Marketing
Less than a fifth of marketers think that cold calls still get leads (Hubspot research). Why is this happening and what should small businesses be doing instead? Generational Preference By 2025, three quarters of the work force are going to be Millennials. Yes, those...
by chala | Nov 5, 2020 | Small business growth
I never thought I would ever say this in my life but a phone call I got yesterday changed my mind about calling prospects you don’t have a basic relationship with (ie. they recognize your name when you tell them who you are). Here’s what you can learn from...
by chala | Jun 14, 2012 | Ezines, Marketing
Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick up...
by chala | Feb 15, 2012 | Ezines, Inspiration, Marketing
I have a new client, Andy. He is my ideal client because of only 1 thing–he is fearless. In our first meeting, I gave him a laundry list of a million things to do. Most of them were against his nature, uncomfortable and never before tried things. Things like...
