by chala | May 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give you...
by chala | May 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Drumming up new customers is on the minds of every business owner. In fact a Constant Contact survey says that 80% of them stay up at night thinking about this very thing.(as a small business coach, I am definitely a part of that statistic!) Here’s an excerpt...
by chala | May 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business coach, I’ve been laughing at (and with) my clients for years. Now here’s proof in this article about why your brand (and you) should have a sense of humour: Weight Watchers’ latest spokeswoman spent months making fun of the...
by chala | Apr 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Yes, I’m beating the drum of niching AGAIN. During my conference coaching sessions which consist of laser coaching small business owners on growth and development in 15 minute segments, the lack of a discernible niche is the number one problem for small...
by chala | Apr 17, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
You are human (right?) and while as an entrepreneur you help solve your clients’ pain, sometimes you are also in pain. Sometimes, that pain that you make your living helping clients with is also, for a brief moment in time, your pain. Do you feel like a fraud...
