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Where Is Your Website Focus: You or Your Prospect?

by chala | Oct 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I dare you to go look at any website, especially if it’s a service based professional’s website and they’ll be talking about themselves. Don’t worry, this self-obsessed communication isn’t only on websites but can also be found in...

4 Leadership Lessons from Steve Jobs

by chala | Oct 10, 2012 | Ezines, Inspiration, Leadership, Small business growth

I have never been a fan of Apple. I only switched to the iPhone several months ago out of sheer anger and frustration over my 3rd Blackberry pearl button breakdown. Then it happened and I fell in love with my iPhone. I now see what all the hype is about. So simple and...

5 Tech Time Wasters and How to Avoid Them

by chala | Oct 1, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Even as a small business growth coach, I am the least technical person you’ll meet. Every time my computer obsessed dad would call me over to tell me about a new and amazing thing he’d found online, I’d glaze over and paste a polite smile on my face....

7 Things Your Customers Want Most

by chala | Sep 25, 2012 | Ezines, Inspiration, Leadership, Small business growth

It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all...

Marketing Plan for Existing Clients

by chala | Sep 21, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my...
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