Computer-mediated communication – Marketing Strategy for B2B Companies

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chala August 27, 2013 branding, Business, Business plan, Chala, Coaching, Communication, Computer-mediated communication, Consulting, Email, Email marketing, Entrepreneur, Internet marketing, Marketing, Open rate, small business growth, small business marketing, Steve Young

Come on, fess up–did this email headline get your interest? Well, hopefully if you’re reading this it did. I’m also guessing that you’re a fairly busy person, drowning in emails. In the sea of emails, you might be asking yourself “what cuts the mustard with emails that get opened versus those that hit the trashcan… continue reading »

7 Email Prospecting Mistakes That Cost You Money

chala July 17, 2012 Brand, branding, Business, Business plan, Chala, Coaching, Communication, Computer-mediated communication, Consulting, Customer, Email, Email marketing, Entrepreneur, Mail Call, Management, Marketing, small business growth, small business marketing, Social media, Target market, Time management, Toronto, Tuesday

Email is still the strongest sales and marketing tool out there even though it’s been around far longer than social media. There are a few things you can do to become better at it though. Here are some things to avoid when using email to prospect… 1. Poor subject line Research has shown that a… continue reading »

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