by chala | Mar 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A lot of the work I do with my clients around branding and marketing themselves is around authenticity and transparency. I often talk about how attractive it is when you, the small business owner is up front and honest with people. When it comes to...
by chala | Mar 7, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts reside. Luckily very few people I’ve met are mind...
by chala | Mar 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business owner, I think my clients are like my bosses. I have loads of them. So if stats say that people leave their jobs because of not being able to get along with their bosses, I think it’s safe to say that it’s really important how you...
by chala | Mar 5, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Your slogan is the best way to convey your brand voice and character. Your brand character is the only thing that makes you different than every other competitor in your industry. So do yourself a favour and have a slogan (or a tag line). Then after you get one, make...
by chala | Mar 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and...
