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The Verbal Diarrhea Elevator Pitch

by chala | Nov 5, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Come on, admit it. You’ve heard it or done it. I know I have…The verbal diarrhea that happens when someone has to introduce themselves to a group of peers or prospects. The explanation that drones on and on about what someone does for a living, leaving the...

Can Your Sex Life Cost You Clients?

by chala | Oct 27, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth

A week after being rocked by the Parliament shooting, popular CBC host Jian Ghomeshi was fired over sex allegations about his involvement in rough play in the bedroom. He subsequently wrote a Facebook manifesto where he declared that all acts were consensual and that...

I'm Against Cold Calling But If You Insist On It, Here's How

by chala | Oct 22, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I consider myself a bit of an expert on cold calling. Why is that you say? Because I practically cut my baby teeth on it. It was literally my first summer job–telemarketing. At the tender age of 15, I started first by selling ad space in a business directory in...

Why I Give Everything Away For Free

by chala | Oct 15, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I can’t stop talking about this man. (no, not the Godfather!) Last week, when I heard marketing legend Gary Vee saying that he believed in giving everything he knew away for FREE to anyone and everyone he met, I was blown away. I have been saying the same thing...

Be Contrary: DON'T Ask For The Sale

by chala | Oct 3, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth

At the start of my coaching career 10 years ago, I had paid a slew of biz dev folks to teach me how to get clients. They agreed on one thing: You can’t get a sale unless you ask for it. I always found this really difficult, coming from an immigrant background...
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