Customer service – Marketing Strategy for B2B Companies

Make Your Slogan Ring True

chala March 5, 2013 branding, Business, Business plan, Chala, Coaching, Comcast, Consulting, Customer service, Entrepreneur, Facebook, LinkedIn, New Jersey, Slogan, small business growth, small business marketing, Tagline, Twitter

Your slogan is the best way to convey your brand voice and character. Your brand character is the only thing that makes you different than every other competitor in your industry. So do yourself a favour and have a slogan (or a tag line). Then after you get one, make sure that it tells the… continue reading »

How to Build Customer Loyalty in 2013

chala December 20, 2012 Business, Business Services, Customer, Customer experience, Customer Management, Customer service, Loyalty business model, Loyalty program, small business consultant, small business marketing consulting

Isn’t it the ultimate goal of every small business owner to make customers become slaves to their fashion. To have their clients tatoo their names? To become lifelong raving fans? Yes yes and yes. I really loved this very simple and short and kinda funny article about how to make that very thing happen. 1. Be more than… continue reading »

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