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Lessons from Paula Deen: How What You Say Can Damage Your Brand

by chala | Jul 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your...

Collaboration Stagnation

by chala | Nov 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

We live in the age of collaboration. All around us, silos are becoming extinct and joint ventures have emerged as the new marketing tool to fill our practices. For most of us, it’s still a new experience to marry another business—whether for the duration of a...

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