by chala | Aug 13, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
At a recent small business conference I went to, the speaker was the hugely successful, good looking and filthy rich owner of a Mexican fast food franchise that was setting growth records in his industry. A business strategy consulting company in the audience asked...
by chala | Aug 7, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Busy is the new black. We are almost hilariously competing with each other for how much busier we are compared to the next gal. Last time I looked though, busy certainly didn’t translate into leads or sales. As a small business marketing coach, I gave this idea...
by chala | Jul 29, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the bottom of a toilet. The incident went so far as to inspire a whole...
by chala | Jul 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried every warm contact they had but simply couldn’t reach the CEO. Finally...
by chala | Jul 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber’s chairs in an abandoned hair salon, dusty stones lined along a chiropractic pain clinic storefront, the local Blockbusters I used to haunt...
