by chala | Mar 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and...
by chala | Feb 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are...
by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
by chala | Dec 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors’ new stuff and learn cutting edge new things about my industry. Now that I own my small business, it is a well thought out and long-planned major client...
by chala | Nov 15, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a relative social media newbie who helps entrepreneurs grow their businesses, I am really worried about doing the wrong things online. The other day, a friend had to explain that #FF on a tweet meant that they were praising your work. Who knew! So if you’re...
