Management – Page 4 – Marketing Strategy for B2B Companies

5 Ways Social Media Can Ruin Your Reputation

chala November 15, 2012 Business, Communication, Endorsements, Facebook, Google, LinkedIn, Management, Marketing, Online Communities, Small business, small business growth, small business marketing, Social media, Twitter

As a relative social media newbie who helps entrepreneurs grow their businesses, I am really worried about doing the wrong things online. The other day, a friend had to explain that #FF on a tweet meant that they were praising your work. Who knew! So if you’re like me and you want to understand how… continue reading »

Collaboration Stagnation

chala November 12, 2012 Brand, Business, Business and Economy, Chala, Coaching, Collaboration, Communication, Consulting, Entrepreneur, Facebook, George Clooney, Howard Stern, Joint venture, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Twitter

We live in the age of collaboration. All around us, silos are becoming extinct and joint ventures have emerged as the new marketing tool to fill our practices. For most of us, it’s still a new experience to marry another business—whether for the duration of a co-promotion, an event or even a longer term joint… continue reading »

What I learned about marketing from a naughty spam

chala October 26, 2012 Chat room, DONT, Facebook, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Spam, Twitter, Very Important Person, Webcam

Have you ever read any of your spam? Usually it’s about enhancing a body part I don’t possess so I kinda glaze over and delete. This one was a little more interesting and of course inspired a blog about marketing. I tell my clients to do almost everything that this naughty spam does in order… continue reading »

A Quick Guide to Making Your Brand's Story More Compelling

chala September 20, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Social media, Twitter

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to teach–there’s a BIG why at the core of… continue reading »

How Original Are You?

chala September 12, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Online Communities, Small business, small business growth, small business marketing, Social media, Social network, Twitter

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real question is whether you strategically capitalize on this uniqueness in… continue reading »

Best Sales Advice From a Martial Arts Master, Navy SEAL& More

chala September 4, 2012 Brand, branding, Business, Business plan, Coaching, Communication, Consulting, Entrepreneur, Management, Marketing, Marketing and Advertising, Martial arts, Navy, Navy SEAL, Richard Machowicz, Self-defense, Small business, small business growth, small business marketing, Tim Larkin, United States, United States Navy SEALs

While I’m not a fan of war, I am a fan of the discipline and superior training of the Navy SEALs. So when I saw this article about how the author related small business sales success to learnings from the SEALs, I had to share. Here are some of the lessons 1. Always Be Ready My… continue reading »

The Stupefying Simple Way to Pick Your Niche

chala August 29, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, experience background, Facebook, leadership coaching, LinkedIn, Management, Marketing, Marketing and Advertising, Question, Sales, Small business, small business growth, small business marketing, small business owner, Social media, Social network, Target market, Time management, Toronto, Twitter

Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

chala AOL, Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Customer, Entrepreneur, Facebook, Google, IBM, LinkedIn, Management, Marketing, Marketing and Advertising, Sales, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, Uniform Resource Locator, Yahoo

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

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