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Collaboration Stagnation

by chala | Nov 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

We live in the age of collaboration. All around us, silos are becoming extinct and joint ventures have emerged as the new marketing tool to fill our practices. For most of us, it’s still a new experience to marry another business—whether for the duration of a...

What I learned about marketing from a naughty spam

by chala | Oct 26, 2012 | Ezines, Inspiration, Marketing, Small business growth

Have you ever read any of your spam? Usually it’s about enhancing a body part I don’t possess so I kinda glaze over and delete. This one was a little more interesting and of course inspired a blog about marketing. I tell my clients to do almost everything that this...

A Quick Guide to Making Your Brand's Story More Compelling

by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...

How Original Are You?

by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality.  Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...

Best Sales Advice From a Martial Arts Master, Navy SEAL& More

by chala | Sep 4, 2012 | Ezines, Inspiration, Leadership, Small business growth

While I’m not a fan of war, I am a fan of the discipline and superior training of the Navy SEALs. So when I saw this article about how the author related small business sales success to learnings from the SEALs, I had to share. Here are some of the lessons 1....
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