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Marketing Mistake 53: Trade Shows That Had No ROI

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Naked Marketing - Episode 53 - Steve Edwards

Naked Marketing Podcast with Guest, Steve Edwards Steve Edwards is the founder of Premier Virtual, a platform that allows organizations to host a job fair or career hiring event entirely online. Steve explains that even before the pandemic, he felt that many companies could be more efficient if they met with potential candidates online rather… continue reading »

Marketing Mistake 52: Prescribing Before Diagnosing

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Naked Marketing - Episode 52 - Chad Betz

Naked Marketing Podcast with Guest, Chad Betz Chad Betz is a strategic initiatives executive and author of the highly successful book, “Late Bloomer, It’s not too late to succeed!”. In this episode of Naked Marketing, Chad gets open and naked about being too arrogant to understand what his customers really need. Chad works with various… continue reading »

Marketing Mistake 51: Not Staying in Front of My Target Audience

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Naked Marketing - Episode 51 - Desi Bolin

Naked Marketing Podcast with Guest, Desi Bolin Desi Bolin, the founder of Virtually Sourced, is a great example of why niche-ing is not the only way to differentiate yourself. The strategic virtual assistant (SVA) company offers a variety of services that extend far beyond traditional VA work and works with any industry for their organizational… continue reading »

Marketing Mistake 50: Trusting People Who Weren’t Qualified

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Naked Marketing - Episode 50 - Jennifer Helene.

Naked Marketing Podcast with Guest, Jennifer Helene It was such a breath of fresh air to speak with Jennifer Helene in this episode of Naked Marketing. Her skin was simply glowing and I couldn’t help but remark how luminous she was! Perhaps it wasn’t a coincidence I mentioned it, as Jennifer is a health and… continue reading »

Marketing Mistake 49: Paid Too Much For “Experts” With 0 ROI

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Naked Marketing Podcast with Guest, Ken Keis Ken Keis, who jokingly asks people to remember his name as “car keys”, is the CEO of Consulting Resource Group (CRG). Positioned in the human capital space, CRG helps people in three ways: self-awareness, self-management, and self-mastery. CRG is focused on any group that wants to build its… continue reading »

Marketing Mistake 48: Creating Product Before Enough Research

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Naked Marketing - Episode 48 - Wade Galt

Naked Marketing Podcast with Guest, Wade Galt It was wonderful meeting with Wade Galt, the creator of the 3-Day Weekend Club that aspires to help more entrepreneurs gain a 3-Day Weekend/4-Day Work Week lifestyle. Wade understands the tenuous balance between financial freedom and time freedom that most entrepreneurs struggle with. For many people, it’s an… continue reading »

Marketing Mistake 47: Hired Wrong Marketing Talent

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Naked Marketing - Episode 47 - Jim Barnish

Naked Marketing Podcast with Guest, Jim Barnish This episode with Jim Barnish, Jr. got really naked, with him admitting that his biggest and costliest marketing mistake was in fact…himself. The Founding Managing Partner of value creation firm, Orchid Black, says that he had been going through multiple marketing talents, getting frustrated over the lack of… continue reading »

Marketing Mistake 46: Waiting to Develop Full Program Before Selling It

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Naked Marketing - Episode 46- Brian Russell

Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business coaches, Brian is a university professor and pastor who uses his unique experiences to… continue reading »

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