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Marketing Mistake 32: Didn’t Know How To Measure ROI

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Naked Marketing - Episode 32- Scott Greenberg

Naked Marketing Podcast with Guest, Scott Greenberg Please help me in welcoming Scott Greenberg, the owner of Andergreen, Inc., who helps franchise business owners expand their brands through targeted marketing and better customer service. Our conversation was a brilliant case study on the effectiveness of super-niche marketing, and how – when done correctly – it… continue reading »

Marketing Mistake 31: Discounting Services

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Naked Marketing - Episode 31- Lisa Wise

Naked Marketing Podcast with Guest, Lisa Wise I am excited to speak with this week’s guest, Lisa Wise, who is the CEO and Founder of Flock, a missions-based non-profit property management company based in Washington, DC. The concept of her company is unique – with absolutely nothing like its kind in the entire country. Combining… continue reading »

Marketing Mistake 30: Confusing Marketing And Sales Processes

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Naked Marketing - Episode 30 - Nathan Zadworny

Naked Marketing Podcast with Guest, Nathan Zadworny I had the pleasure to speak with Nathan Zadworny, who offers marketing consulting services for small to medium-sized businesses that want to optimize their internal processes. This episode hits the ground running with Nathan already being “naked” with us on his biggest marketing mistake. He clarifies that when he… continue reading »

Marketing Mistake 29: Trusted Agency Too Much

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Naked Marketing - Episode 29 - Henning Schwinum

Naked Marketing Podcast with Guest, Henning Schwinum Please join us in welcoming Henning Schwinum, co-founder and managing partner of Vendux, a sales leadership company that “matches” growth-minded SMBs to fractional sales leaders. Agnostic to any specific industry, Henning says that his job is to act as a “matchmaker” to startups who do not know how to… continue reading »

Marketing Mistake 28: Switching Strategies Too Often

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Jamil Hasan, Crypto Hipster, Switching Strategies Too Often

Naked Marketing Podcast with Guest, Jamil Hasan Please join us in welcoming Jamil Hasan, who is also known as the Crypto Hipster, who believes that marketing is all about teasing out a person’s thought leadership. From being a corporate technology and finance manager in AIG, Jamil has learned the hard way of trusting the right people…. continue reading »

Marketing Mistake 27: Thinking Everyone Understands What You’re Selling

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Marketing Mistake 27: Thinking Everyone Understands What You’re Selling

Naked Marketing Podcast with Guest, Nicholas Mitsakos In this episode, we meet Nicholas Mitsakos, a serial entrepreneur and successful venture capitalist in Silicon Valley. As we begin with what is important in marketing, Nicholas discusses the need to understand the context of one’s elevator pitch. Subject matter experts may make the mistake of assuming that the… continue reading »

Marketing Mistake 26: Not Paying For Marketing Expert Help

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Naked Marketing Episode 26 - Not Paying For Marketing Expert Help

Naked Marketing Podcast with Guest, Tristan Pelloux Join me as I welcome Tristan Pelloux, Strategy Consultant and Founder of Fintech Review. On today’s episode of the Naked Marketing podcast where we get honest about marketing, Tristan describes how he went from working with Richard Branson’s Virgin Money in London, UK to working from home in Barcelona,… continue reading »

Marketing Mistake 25: Thinking It’s All About Me

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Naked Marketing Podcast with Guest, Joe Edelman Join me as I welcome Joe Edelman, an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast on today’s episode of the Naked Marketing podcast where we get honest about marketing.  His educational mission is to help photographers develop a better understanding of the… continue reading »

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