by chala | Nov 26, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
https://www.youtube.com/watch?v=4osyhT92OXQ One of the most common questions I get asked by startups or new companies is ‘what should I choose as my brand name’. For most entrepreneurs, it’s like naming a baby with far reaching consequences and a...
by chala | Nov 20, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
https://www.youtube.com/watch?v=vW7NNtsBulk Yes, you’ve been posting articles on LinkedIn. You’ve said YES to every invite on Facebook and Twitter. You have done your job so how come social media isn’t doing its job and bringing you new clients? I...
by chala | Oct 22, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I consider myself a bit of an expert on cold calling. Why is that you say? Because I practically cut my baby teeth on it. It was literally my first summer job–telemarketing. At the tender age of 15, I started first by selling ad space in a business directory in...
by chala | Oct 15, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I can’t stop talking about this man. (no, not the Godfather!) Last week, when I heard marketing legend Gary Vee saying that he believed in giving everything he knew away for FREE to anyone and everyone he met, I was blown away. I have been saying the same thing...
by chala | Oct 3, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
At the start of my coaching career 10 years ago, I had paid a slew of biz dev folks to teach me how to get clients. They agreed on one thing: You can’t get a sale unless you ask for it. I always found this really difficult, coming from an immigrant background...
