by chala | Apr 2, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Nothing in the world gets me as fired up as small businesses doing something to market their business because they’ve seen their competitors doing it. It happens so often that it’s like some deeply buried, embarrassing secret of all entrepreneurs. Why A...
by chala | Mar 27, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
There are so many of us out there, so called marketing experts. I dare you to ask any one of us WHY we’re doing something and if they say ‘it’s expected in this industry’ or ‘it’s the latest and greatest technology’, then I...
by chala | Mar 20, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
After years of going to the I Can Do It! conference, I walked away from this year’s with this amazing insight. Ready for it? Think about what people most often criticize you for. Most likely it’s what you beat yourself up the most for. Maybe it’s...
by chala | Feb 27, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What happens when (hopefully) a baby poops in a giant indoor water slide? Well, we had the misfortune of finding out this past weekend when we took our 4-year-old to one. While waiting in an insanely long line up of other freezing parents and hyped up children, all of...
by chala | Feb 19, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a former marketing manager for major consumer brands who, 2 years ago became a solopreneur consultant, I can safely and honestly say I hate advertising. For small fish like me, it just doesn’t work and I’m happy to tell you why. If you don’t fit...
