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Shock yourself—make a decision

by chala | Sep 26, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

A liability One of the biggest liabilities of a small business owner is his or her inability to make quick and effective decisions.  In large corporations, unless you’re top management, this is less of a problem because there’s always someone else who’s got more...

Inside the Successful Leaders Mindset

by chala | Sep 24, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Many years ago when I took NLP training, we learned that in order to help clients lose weight, we had to help them to emulate how fit people made their eating decisions. For example, the first thought when a fit person’s hungry might be “What would satisfy...

A Quick Guide to Making Your Brand's Story More Compelling

by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...

How Original Are You?

by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality.  Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...

The top 3 strategies for your business to survive and thrive in the new digital economy.

by chala | Sep 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just...
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