Online | Marketing Strategy for B2B Companies

How to Break Bad News to Clients

by chala | Nov 8, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Giving bad news to anyone sucks but to a client for a growing small business who holds your pay cheque and referrals in their hands, it could be downright scary. My fave marketing guru Sam Horne says the best way to handle a screwup is to ride A-train: Acknowledge,...

How to Break Bad News to Clients

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