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Turn Customers Into Your Best Salespeople: 4 Tips

by chala | Feb 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...

How Smart Companies Use PR to Get the Word Out

by chala | Jan 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to...

Co-Marketing: Twice as Nice or Double the Trouble?

by chala | Jan 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different...

Is Your Personality Attracting Customers?

by chala | Jan 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers.  The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...

5 Ways to Prepare for Next Year

by chala | Jan 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as...
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