by chala | Apr 5, 2012 | Ezines, Marketing
“Excuse me, coming through!” I screamed at the people on the bike path as I unsteadily rolled at a fast clip on my blades. It was an uncommonly busy day at the Beach and I’m not the best rollerblader to say the least. Low and behold people were strolling on the bike...
by chala | Feb 15, 2012 | Ezines, Inspiration, Marketing
I have a new client, Andy. He is my ideal client because of only 1 thing–he is fearless. In our first meeting, I gave him a laundry list of a million things to do. Most of them were against his nature, uncomfortable and never before tried things. Things like...
by chala | Jan 20, 2012 | Ezines, Marketing
Experiencing High Anxiety when you think about picking a Niche? What exactly is Niche-Phobia, you ask? It’s when you start sweating from every orifice once someone tells you that to get more clients, you need to market to one specific client group (e.g. overworked IT...
by chala | Jan 12, 2012 | Ezines
I hope this letter finds you well! 2011 was a really interesting and wonderful year for me. As you may have already heard (probably from me!) I left my 20 year marketing career and 7 year beloved job at BIC and launched my coaching business full time last August and...
by chala | Oct 14, 2011 | Ezines, Marketing
Your better half doesn’t want to hear another word about the business and none of your friends really understand what you do for a living. Their advice is often well meaning but grossly misplaced and pretty much useless. There is nowhere to turn, no one to vent to....
