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5 Ways Social Media Can Ruin Your Reputation

by chala | Nov 15, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a relative social media newbie who helps entrepreneurs grow their businesses, I am really worried about doing the wrong things online. The other day, a friend had to explain that #FF on a tweet meant that they were praising your work. Who knew! So if you’re...

5 Tech Time Wasters and How to Avoid Them

by chala | Oct 1, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Even as a small business growth coach, I am the least technical person you’ll meet. Every time my computer obsessed dad would call me over to tell me about a new and amazing thing he’d found online, I’d glaze over and paste a polite smile on my face....

Inside the Successful Leaders Mindset

by chala | Sep 24, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Many years ago when I took NLP training, we learned that in order to help clients lose weight, we had to help them to emulate how fit people made their eating decisions. For example, the first thought when a fit person’s hungry might be “What would satisfy...

Marketing Plan for Existing Clients

by chala | Sep 21, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my...

A Quick Guide to Making Your Brand's Story More Compelling

by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...
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