by chala | Sep 26, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A liability One of the biggest liabilities of a small business owner is his or her inability to make quick and effective decisions. In large corporations, unless you’re top management, this is less of a problem because there’s always someone else who’s got more...
by chala | Sep 25, 2012 | Ezines, Inspiration, Leadership, Small business growth
It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all...
by chala | Sep 21, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my...
by chala | Sep 5, 2012 | Ezines, Marketing, Small business growth
I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to...
by chala | Aug 29, 2012 | Ezines, Inspiration, Marketing, Small business growth
Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1...
