Toronto – Page 3 – Marketing Strategy for B2B Companies

3 Olympian Strategies to Get Gold-Medal Tough in Business

chala August 7, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, competition, Consulting, Customer, Entrepreneur, Gold medal, London, London House, Michael Phelps, Olympic, Olympic Games, patience, Sales, Siebold, Small business, small business growth, small business marketing, Target market, Teacher, Time management, Toronto

If you spent the long weekend with one eye on the Olympics like me, you’re in awe and when it gets gory, disgust over the vivid images of these extraordinary individuals who will stop at nothing to win. As a business owner, I have a lot to learn from them. Here are a few things that got… continue reading »

A letter to my son: Lessons from a mom who stumbles while growing her small business

chala August 1, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, client conflict, client management, Coaching, Communication, conflict management, Consulting, Customer, Entrepreneur, Facebook, Home, LinkedIn, Magazines and E-zines, Management, Marketing, Sales, Small business, small business growth, small business marketing, Social network, Target market, Time management, Toronto, Twitter, United States

When small business owners have disagreements with clients, suppliers or partners it’s very personal. Because our businesses are very personal to us. I had such a disagreement recently and before it affected my business growth, I wanted to address it in a way that was cathartic and useful. So I wrote a letter to my… continue reading »

How to Break Through Fear and Self-Doubt

chala July 25, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, market, Marketing, Sales, Small business, small business growth, Toronto, Twitter

When I walked out of my beloved job of 7 years last August to start my coaching business with 0 clients, I didn’t sleep for 2 months. It got to be so bad that if I did sleep, I had nightmares. I could almost predict it every night and would tell my husband “Goodnight honey,… continue reading »

13 Tips to Stay Motivated in the Dog Days of Summer

chala July 23, 2012 Brand, branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Customer, Dog, Dog Days of Summer, Doug Graham, Entrepreneur, Gretchen Rubin, Kate White, Management, Marketing, Small business, small business growth, small business marketing, Social network, Time management, Toronto, Troy Vincent, Tufts University, United States

Toronto’s having a great summer. It’s hot, it’s sunny and everything in my backyard is beckoning me to drop my work and take a break or a siesta in the lazy hazy days of summer. I ran into this cool article about tips to avoid temptation and I share it with my fellow wanna-be-lazy entrepreneurs here:… continue reading »

Social Media Plan for Shy People

chala July 19, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, Image, LinkedIn, Main Street, Management, market, Marketing, Pinterest, Sales, Small business, small business growth, small business marketing, Social media, Social network, Toronto, Twitter

You’re not usually a shy person…only when it comes to social media. This huge scary animal is out there and there’s now proof that it helps get clients. You want to dip your toe in the water. Here are a few tips from this article on how to start: Ready… Don’t overwhelm yourself; choose just… continue reading »

7 Email Prospecting Mistakes That Cost You Money

chala July 17, 2012 Brand, branding, Business, Business plan, Chala, Coaching, Communication, Computer-mediated communication, Consulting, Customer, Email, Email marketing, Entrepreneur, Mail Call, Management, Marketing, small business growth, small business marketing, Social media, Target market, Time management, Toronto, Tuesday

Email is still the strongest sales and marketing tool out there even though it’s been around far longer than social media. There are a few things you can do to become better at it though. Here are some things to avoid when using email to prospect… 1. Poor subject line Research has shown that a… continue reading »

Are You a Peddler … or a Seller?

chala July 5, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Customer Management, Entrepreneur, Facebook, Management, Marketing, Peddler, Police, Question, Sales, Shopping, small business marketing, Social media, Social network, Target market, Toronto, Twitter

Love that picture of a used car salesman. I had such a friend and he didn’t look like that and had a lineup of people with money in their pockets waiting for him to show the cars. He drove a better car and lived in a nicer house that I ever will…Regardless, you get the… continue reading »

5 Emails You Should Never Send

chala July 4, 2012 Brand, branding, Business, Chala, Coaching, Communication, Conflict resolution, Consulting, E-mail spam, Email, Email address, Email marketing, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business marketing, Target market, Time management, Toronto, Twitter

I’m (fortunately) not old enough to have started my working life before the invention of the internet. In those times, I don’t know if people spoke to each other more before email but I’ve lived every facet of every interesting interaction on email during my 20 years of professional life. Here is a great article about… continue reading »

Never Miss an Update