by chala | Oct 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Today, I am on track to triple my last year’s revenue. Yet I’m the product of a humble immigrant household who used to be champion coupon clippers (my Mom had the coupon holder purse thingy) and Olympic caliber Sale Hunters. I even remember going into a...
by chala | Oct 7, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When your small business success depends on your ability to communicate, you’d better care about what amazing communicators are doing so that you can copy them. Here are 7 cues about what the heck they’re doing in an article in Inc. Magazine by Kevin Daum....
by chala | Oct 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
You thought Halloween was just for kids and drinking parties. Entrepreneurs take note, your business can take a cue and ‘dress up’ by being inspired by these recent events for the occasion. Here’s a truly silly look at how to take advantage of this...
by chala | Sep 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the...
by chala | Sep 11, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T...