I was at the Art of Small Business yesterday, a conference with a $349 ticket that had famous speakers like Brett Wilson (Dragon’s Den) and Michael E. Gerber (The E-Myth books). I learned quite a few things I want to share with my own peeps and even got an apology from the great Gerber himself…. continue reading »
I was speaking at the SOHO Entrepreneur’s conference this week. The room was packed. I had a tiny speaking time slot I’d begged my way into and the organizers were frantically giving me the ‘you’re out of time’ gestures. At the end of my talk, something unexpected happened. A very angry older woman stood up and waved… continue reading »
Today, I am on track to triple my last year’s revenue. Yet I’m the product of a humble immigrant household who used to be champion coupon clippers (my Mom had the coupon holder purse thingy) and Olympic caliber Sale Hunters. I even remember going into a supermarket that had a limited sale offering per customer on… continue reading »
When your small business success depends on your ability to communicate, you’d better care about what amazing communicators are doing so that you can copy them. Here are 7 cues about what the heck they’re doing in an article in Inc. Magazine by Kevin Daum. 1. They Connect People say that, when Bill Clinton talks with you,… continue reading »
You thought Halloween was just for kids and drinking parties. Entrepreneurs take note, your business can take a cue and ‘dress up’ by being inspired by these recent events for the occasion. Here’s a truly silly look at how to take advantage of this scaaary holiday for your small business. The US Government Shuts Down… continue reading »
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the touristic Dunn’s River Falls. Giving Is Receiving Both my husband… continue reading »
Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T WORK that I’ve run into over the past year…. continue reading »
One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free… continue reading »
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