by chala | Sep 5, 2012 | Ezines, Marketing, Small business growth
I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to...
by chala | Sep 4, 2012 | Ezines, Inspiration, Leadership, Small business growth
While I’m not a fan of war, I am a fan of the discipline and superior training of the Navy SEALs. So when I saw this article about how the author related small business sales success to learnings from the SEALs, I had to share. Here are some of the lessons 1....
by chala | Aug 29, 2012 | Ezines, Inspiration, Marketing, Small business growth
Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1...
by chala | Aug 29, 2012 | Ezines, Inspiration, Just in case, Marketing, Small business growth
I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that...
by chala | Aug 27, 2012 | Ezines, Inspiration, Leadership, Small business growth
I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress,...
