by chala | Oct 28, 2021 | Marketing
I’ve recently had the pleasure of exploring working with a prospect who was in need of a niche to differentiate his new consulting business. The prospect was a strategic thinking former CEO of several successful startups that he’d built to 7-figures. He...
by chala | Oct 27, 2021 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Steve Feld On this episode of the Naked Marketing podcast, we get honest, raw, and vulnerable about marketing mistakes with Steve Feld, Business and Marketing Strategist at Biz Coach Steve. Steve works with small business...
by chala | Oct 21, 2021 | Marketing
As a certified WBE and a coach who works with MBE’s, I know that the biggest buyer pet peeve during matchmaker meetings is the vendor that shows up unprepared. I’ve even heard stories of WBEs and MBEs asking the buyers during the meeting what they actually...
by chala | Oct 11, 2021 | Marketing
You heard right, there’s an actual marketing strategy that gets you almost 100% more return on your investment than regular marketing campaigns and according to latest research data, it’s called Account Based Marketing. What on Earth Is it? Account Based...
by chala | Oct 7, 2021 | Uncategorised
So you’ve got your WBENC certification and you’re looking forward to all the business that’s going to come rolling in from the big corporations. If you’re not sure how to put your shiny new’ diverse supplier’ status to work for you,...