by chala | Oct 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I was speaking at the SOHO Entrepreneur’s conference this week. The room was packed. I had a tiny speaking time slot I’d begged my way into and the organizers were frantically giving me the ‘you’re out of time’ gestures. At the end of my...
by chala | Oct 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Today, I am on track to triple my last year’s revenue. Yet I’m the product of a humble immigrant household who used to be champion coupon clippers (my Mom had the coupon holder purse thingy) and Olympic caliber Sale Hunters. I even remember going into a...
by chala | Oct 7, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When your small business success depends on your ability to communicate, you’d better care about what amazing communicators are doing so that you can copy them. Here are 7 cues about what the heck they’re doing in an article in Inc. Magazine by Kevin Daum....
by chala | Oct 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
You thought Halloween was just for kids and drinking parties. Entrepreneurs take note, your business can take a cue and ‘dress up’ by being inspired by these recent events for the occasion. Here’s a truly silly look at how to take advantage of this...
by chala | Oct 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Marketers are silly people anyway. They have to marry creativity with the bottom line. They have to entertain and educate and solve problems. So is it surprising that they’ve created silly phrases and that there are only 8 of them? Geoffrey James from Inc....
by chala | Sep 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the...
