by chala | May 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t...
by chala | May 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give you...
by chala | May 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Drumming up new customers is on the minds of every business owner. In fact a Constant Contact survey says that 80% of them stay up at night thinking about this very thing.(as a small business coach, I am definitely a part of that statistic!) Here’s an excerpt...
by chala | May 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
[soundcloud url=”http://api.soundcloud.com/tracks/90578276″ iframe=”true” /] Enjoy my first taping of the regular radio segment I host on The Small Business Big Ideas Show called Ask Chala For Some Gentle Marketing Advice (see recording at the...
by chala | May 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business coach, I’ve been laughing at (and with) my clients for years. Now here’s proof in this article about why your brand (and you) should have a sense of humour: Weight Watchers’ latest spokeswoman spent months making fun of the...
by chala | May 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you’re not exactly doing cartwheels about how much your business has been growing then you might be interested in taking this test to see if you’re a dreaded Marketing Slouch or a happy Marketing Superstar. Chances are, if you’re not happy then...
