by chala | Apr 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people...
by chala | Mar 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life...
by chala | Mar 22, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Budgets are tight all around and I’m the perfect example of an el-cheapo marketer. When I meet new prospects and tell them that I’m a marketing coach, they sometimes start to look nervous and say that they don’t have any money for marketing. Well...
by chala | Mar 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might...
by chala | Mar 19, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
You probably know that branding started in farms thousands of years ago to distinguish one farmer’s cattle from another’s. In business, it’s one of the most important things to set you apart from your sea of competitors. Nobody’s born with this...
by chala | Mar 15, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a brand marketing coach for small businesses, my number one job is to drag my clients out of the past perception of what marketing was into the future. I’m even writing a book about it called “Gentle Marketing”. It’s all about attraction,...
