by Chala | Jan 26, 2023 | Marketing
One of the biggest struggles of small businesses selling to large corporations is the inability to get a decision maker’s attention or time. It’s the first hurdle that we overcome with my clients since our first month’s work involves doing one on one...
by Chala | Dec 15, 2022 | Marketing
Have you been wracking your brain about why your marketing ROI is in the toilet? Wonder no more…Hubspot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name and location. Less than half...
by Chala | Nov 24, 2022 | Marketing
I’ve attended 3 procurement events in the last 3 weeks and all had one thing in common: small businesses vying for corporate buyer attention. In my observations, I divided the people who got and lost that attention from those who turned it into an actual...
by Chala | Oct 20, 2022 | Marketing, Small business growth
A 2022 McKinsey research shows that a quarter of companies don’t grow. In fact, one research found that only a tenth of S&P 500 companies grew over GDP for a period of 30 years! All the research has suggested that growth actually is a Decision. It’s...
by Chala | Oct 13, 2022 | Marketing
A 2017 UC Berkeley study showed that people’s decisions (including purchasing) were disproportionately swayed by improbable but decidedly negative events. This outweighing of negative consequences when making judgements is something marketers have long been...
by Chala | Oct 6, 2022 | Marketing
89% of sales meetings fail according to Forrester research. Having lorded over such meetings as a buyer of services for 18 years and having helped clients actually close these meetings for the past decade, here are some important things to consider before your next...
