by Chala | Sep 22, 2022 | Marketing
Account Based Marketing, the art of using big budgets and laser focused targeting (hence my use of the term ‘Shock and Awe’) has always existed. Now, it’s hailed as the number one B2B emerging marketing tactic to land giant new contracts. Here are...
by Chala | Aug 24, 2022 | Marketing, Uncategorised
Did you ever think of why anyone would need a potty golf cart? I’ll bet the inventor thought there was a market need for it, am I right? I’m remembering a young interior designer client I had at the start of my business. Her name was Jodie. She had come up...
by Chala | Aug 17, 2022 | Marketing
A lot of my clients are suffering from this fate. Through years of networking and word-of-mouth, they’ve racked up plenty of leads but they are leaving money on the table because they’re too time-starved to call them back. After all, the old saying goes...
by Chala | Jul 27, 2022 | Marketing, Small business growth
I’ve been asked to speak on this topic for a small business group this month. A topic near and dear to my heart, networking has taken a back seat during covid and is trying its best to emerge from the ashes. Regardless of whether you’re still doing online...
by Chala | Jul 14, 2022 | Marketing
It’s an inarguable fact that whether you care about your online presence of not, prospects will look you up on LinkedIn. So if you want your profile bio to be working hard for you, here are some basics that you should include in your account. Clarity of Niche As...
by Chala | Jul 7, 2022 | Marketing
Persuasion isn’t just the title of my favourite Jane Austen movie (first a novel of course!). It’s something you need to use when speaking to anyone from your employees to prospects to even your kids! As a professional marketer, I’ve delved deep into...
