by chala | Jun 15, 2012 | Ezines, Marketing, Small business growth
Loyalty from customers is a lot less common than it used to be. What with free offers of everything from ebooks to free coaching sessions, the average consumer today has a lot of choices to hop around. Check out this article about how other businesses big and small...
by chala | Jun 14, 2012 | Ezines, Marketing
Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick up...
by chala | Jun 13, 2012 | Ezines, Inspiration, Leadership, Marketing
A few nights ago at the Entrepreneurial Mom’s monthly meeting, a simple question was asked of the audience—“what is your biggest pain point?” Unanimously everyone agreed that it was not having enough clients. That sounds like a no brainer answer right? Unfortunately...
by chala | May 30, 2012 | Ezines, Inspiration, Marketing, Videos
[youtube=http://www.youtube.com/watch?v=D5fhNP_Qb7I&feature=plcp] The snoring audience Has anyone ever fallen asleep during a presentation that took you hours to prepare? Has there ever been an abyss of loneliness at the end of your speech when not a single person...
by chala | May 25, 2012 | Ezines, Marketing
When you’re a small business, you ARE your business. So to market it properly, you need to engage your clients’ hearts and minds with the wonder of who you really are. Here’s a great article about that: Tell your company’s story. Everyone likes...
by chala | May 24, 2012 | Ezines, Inspiration, Marketing
Raving fans for your brand make getting clients easier and cheaper. Social media didn’t exist a few years ago but now that it does, here are some ways to build some raving fans around your brand: How do you build a community around your brand? Your Small...
