by chala | May 25, 2012 | Ezines, Marketing
When you’re a small business, you ARE your business. So to market it properly, you need to engage your clients’ hearts and minds with the wonder of who you really are. Here’s a great article about that: Tell your company’s story. Everyone likes...
by chala | May 24, 2012 | Ezines, Inspiration, Marketing
Raving fans for your brand make getting clients easier and cheaper. Social media didn’t exist a few years ago but now that it does, here are some ways to build some raving fans around your brand: How do you build a community around your brand? Your Small...
by chala | May 23, 2012 | Ezines, Marketing
You know what they say about first impressions right? Imagine going on a blind date wearing your mother’s clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)…...
by chala | May 10, 2012 | Ezines, Inspiration, Marketing
My mom was a no-nonsense lawyer with a heart of gold. Her tongue however, was not made of silver (as they say). She told it like it is. Still does. I’m sure she’d agree with the rule that… ‘No gift until after you write the thank-you...
by chala | May 9, 2012 | Ezines, Just in case, Marketing
I don’t call them elevator pitches, I call mine bathroom lineup chat (I’m a woman). As was brought home to me at the sold out Oprah live event in Toronto where I waited with 6500 women to pee, it’s really important to have a swift way to keep people...
by chala | Apr 5, 2012 | Ezines, Marketing
“Excuse me, coming through!” I screamed at the people on the bike path as I unsteadily rolled at a fast clip on my blades. It was an uncommonly busy day at the Beach and I’m not the best rollerblader to say the least. Low and behold people were strolling on the bike...
