by chala | May 20, 2020 | podcast, Polish My Pitch
I loved this episode of Polish My Pitch with Diana because we got to talk about the hairy, ugly problem of niching based on cost savings. I’m a little bit against positioning a business (and therefore their Elevator Pitch) on cost savings for several reasons. The...
by chala | May 13, 2020 | podcast, Polish My Pitch
Ellie (Elvan) was my first friend in Toronto. Since then she has become one of the hottest, busiest realtors in the Turkish community. As I was expecting, Ellie’s initial elevator pitch was talking about her list of different target groups and her list of different...
by chala | May 5, 2020 | podcast, Polish My Pitch
Daniel is a very successful, sharp cookie already. I’ve respected and admired his growth for years. But even he appreciated a fresh perspective on his Elevator Pitch. His go-to pitch was around helping CEOs scale their business. I tried to force his hand to niche down...
by chala | Apr 28, 2020 | podcast, Polish My Pitch
Dr. Mandeep, a chiropractor (DC) and functional medicine specialist by training had had huge success in her multitude of businesses for decades. Yet when we talked about who she could target as an industry or a self-gathered group of people, she literally said “I’d...
by chala | Apr 20, 2020 | podcast, Polish My Pitch
I loved how good a student Natalee was. She had carefully watched my previous podcasts and had changed her pitch accordingly, choosing specific target groups that self-gathered and a pain point that they had in common. She thought that the inability to order small...
by chala | Mar 3, 2020 | podcast, Polish My Pitch
Aviva’s in one of those Elevator-Pitch-phobic-professions. The ones that send people fleeing in the other direction if the pitch isn’t delivered right. The reason is that there simply is a glut of insurance advisors in the market and none of them are differentiated....
