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Polish My Pitch Podcast episode seven with Hashim Chaudry, Accountant

Polish My Pitch Podcast episode seven with Hashim Chaudry, Accountant

by chala | Dec 3, 2019 | podcast, Polish My Pitch

Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the...
Polish My Pitch Podcast episode six with Carol Moxam, Coach

Polish My Pitch Podcast episode six with Carol Moxam, Coach

by chala | Nov 26, 2019 | podcast, Polish My Pitch

Like every single coach I have ever met in my life, Carol was positioning herself as a leadership coach when we first met. When I dug deeper and asked her to look at the biggest problem she’s ever solved and what industry that client was in, all the answers were...
Polish My Pitch Podcast episode five with Jas Purewal, Accountant

Polish My Pitch Podcast episode five with Jas Purewal, Accountant

by chala | Nov 19, 2019 | podcast, Polish My Pitch

Confused minds don’t buy. When I first heard Jas’ elevator pitch during a networking event and again in the podcast, I couldn’t understand if he was an accountant, a bookkeeper or a financial consultant. Through our session, we were able to not only get him to a...
Polish My Pitch Podcast episode four with Michele Maher, Jewelry Designer

Polish My Pitch Podcast episode four with Michele Maher, Jewelry Designer

by chala | Nov 12, 2019 | podcast, Polish My Pitch

Michele’s initial pitch was all about the way her products made people feel. While I’m all about bringing emotion to marketing, it was too generic for my taste. Any time you start a pitch by targeting an entire gender, watch out because you’re being too general....
Polish My Pitch Podcast episode three with Julie Benneyworth, Private School Owner

Polish My Pitch Podcast episode three with Julie Benneyworth, Private School Owner

by chala | Nov 5, 2019 | podcast, Polish My Pitch

Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private...
Polish My Pitch Podcast episode two with Joan Hing King, Realtor

Polish My Pitch Podcast episode two with Joan Hing King, Realtor

by chala | Oct 29, 2019 | podcast, Polish My Pitch

Joan has been a friend for over a year.  I knew of her deep confusion and struggle surrounding conveying her value to her prospects. In this powerful podcast segment, you can see her move quickly through my laser questions to focus on her target and to start...
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