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Branding Lessons from the Oscars

by chala | Feb 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are...

Should You Be Anti-Valentine's?

by chala | Feb 14, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to literally throw up like my 3 year old did last night at daycare...

Can Lance Armstrong Rebuild His Brand?

by chala | Jan 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Along with the rest of North America, my husband and I sat captivated by Oprah’s interview with the man who’d defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand...

Is Your Personality Attracting Customers?

by chala | Jan 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers.  The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...

5 Ways to Prepare for Next Year

by chala | Jan 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as...
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