Brand – Page 4 – Marketing Strategy for B2B Companies

5 Ways to Prepare for Next Year

chala January 3, 2013 Brand, branding, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Desk, Entrepreneur, Facebook, Facebook features, Holidays, LinkedIn, New Year, new years resolution, Small business, small business growth, small business marketing, Top 40

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as you’re back to work: 1…. continue reading »

Take a Guilt-Free Holiday Break

chala December 19, 2012 Brand, branding, Chala, Communication, Consulting, Entrepreneur, Facebook, FreshBooks, Guilt, Holidays, January, LinkedIn, Marketing, New Year, small business growth, small business marketing, Twitter

I have holidays on the brain. I’ve picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it’s not a hard sell approach but it’s a building and nurturing relationships approach… continue reading »

7 Steps to Become an Authority in Your Industry

chala December 12, 2012 Authority, Brand, branding, Business, Coaching, Facebook, LinkedIn, marketing small businesses, Small business, small business consulting, small business help, Social network, Steps (group), Twitter

As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why you should be talking to… continue reading »

Too scared to lose your (video) virginity?

chala December 11, 2012 40 Year Old Virgin, Barely Political, Brand, branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Google, LinkedIn, Management, Marketing, Steve Carell, Twitter, YouTube

If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug on… continue reading »

Eyeing an Industry Conference? Here's How to Tackle It

chala December 10, 2012 Brand, branding, Business, Business card, Business plan, Business Services, Communication, Communications, Entrepreneur, Management, Public Speaking, Seminar, Shopping, Small business, small business growth, small business marketing, Time division multiple access

When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors’ new stuff and learn cutting edge new things about my industry. Now that I own my small business, it is a well thought out and long-planned major client acquisition strategy that has to be budgeted and… continue reading »

How to Get Anyone's Attention

chala December 7, 2012 Attention, Brand, branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Google, LinkedIn, Marketing, Small business, small business growth, small business marketing, Steve Martin, Twitter, U.S. News & World Report

As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients’ attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1. Get to Know Me Treat me as though… continue reading »

No. 1 Marketing Mistake You're Making

chala December 5, 2012 Brand, branding, Business, Business plan, Chala, Chief executive officer, Coaching, Communication, Consulting, Customer, Emotion, Facebook, LinkedIn, Marketing, Small business, small business marketing, Twitter

Bet you didn’t even know that when you’re measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are making is to stop developing meaningful and emotional relationships. See what else they say… continue reading »

5 Biggest Money Mistakes of Rookie Entrepreneurs

chala December 4, 2012 Brand, Business, Consulting, Emergency exit, Entrepreneur, Independent contractor, Mark, Marketing, marketing small businesses, Payroll, Small business, small business growth, small business marketing

Money is truly oxygen in our world and especially in the world of a small business. When I started my small business marketing consulting practice 1.5 years ago, I had saved up only $15K for startup costs and emergencies. Luckily, I have barely touched that money and it’s still my emergency backup, not to mention… continue reading »

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