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How To Pick Your Brand Name

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https://www.youtube.com/watch?v=4osyhT92OXQ One of the most common questions I get asked by startups or new companies is ‘what should I choose as my brand name’. For most entrepreneurs, it’s like naming a baby with far reaching consequences and a thousand unforeseen implications. Here’s what I tell them: First figure out your niche. That means who your… continue reading »

Why You're Not Getting Clients From Social Media

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https://www.youtube.com/watch?v=vW7NNtsBulk Yes, you’ve been posting articles on LinkedIn. You’ve said YES to every invite on Facebook and Twitter. You have done your job so how come social media isn’t doing its job and bringing you new clients? I think I might know the answer to that one. If you follow my work you can probably guess… continue reading »

The Verbal Diarrhea Elevator Pitch

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Come on, admit it. You’ve heard it or done it. I know I have…The verbal diarrhea that happens when someone has to introduce themselves to a group of peers or prospects. The explanation that drones on and on about what someone does for a living, leaving the listeners perplexed and exhausted. And those are the people who… continue reading »

Can Your Sex Life Cost You Clients?

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A week after being rocked by the Parliament shooting, popular CBC host Jian Ghomeshi was fired over sex allegations about his involvement in rough play in the bedroom. He subsequently wrote a Facebook manifesto where he declared that all acts were consensual and that respecting different sexual tastes were part of human rights.

Why I Give Everything Away For Free

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I can’t stop talking about this man. (no, not the Godfather!) Last week, when I heard marketing legend Gary Vee saying that he believed in giving everything he knew away for FREE to anyone and everyone he met, I was blown away. I have been saying the same thing to my clients for years! Here are… continue reading »

Be Contrary: DON'T Ask For The Sale

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At the start of my coaching career 10 years ago, I had paid a slew of biz dev folks to teach me how to get clients. They agreed on one thing: You can’t get a sale unless you ask for it. I always found this really difficult, coming from an immigrant background where I was… continue reading »

Shocking New Data: 42% Of Startups Fail Due To Lack Of Market Need

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How’s this for a doozy? A new study from a research firm called CB Insights revealed that almost HALF of the 125 startups they looked at died 20 months after starting. The main reason for their knockout was because there was NO need for the product or service they sold. Why Is This Happening All day,… continue reading »

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